How to Send WhatsApp Broadcast Campaigns with MConnect

A WhatsApp broadcast campaign sends an approved message template to a list of opted-in recipients through the WhatsApp Business API. Done right, broadcasts reach customers where they actually read messages; done wrong, they get your number rate-limited or banned. MConnect handles the compliant path end to end.

Step 1 — Prepare your audience base

In MConnect, recipient lists live in Bases. Upload a CSV of opted-in contacts with their phone numbers and any personalization fields (name, order ID, appointment time). Only message people who have consented to hear from your business on WhatsApp — Meta enforces this through quality ratings, and low ratings throttle your sending limits.

Step 2 — Get a message template approved

Business-initiated WhatsApp messages must use a template pre-approved by Meta. Create the template in MConnect's template editor, add variables for personalization, and submit it for review directly from the dashboard. Most templates are reviewed within minutes to a few hours.

Step 3 — Launch or schedule the campaign

Create a campaign, pick the approved template, map its variables to your base's columns, and choose immediate send or a schedule. Recurring schedules cover use cases like weekly digests or renewal reminders.

Step 4 — Read the analytics, then iterate

After the send, campaign analytics show sent, delivered, read, and failed counts per campaign and per recipient. Failure analytics break down why messages did not land — invalid numbers, opted-out users, or rate limits — so the next broadcast performs better.

Practical benchmarks: WhatsApp broadcasts typically see 90%+ delivery and 70%+ read rates within the first hour, which is why teams move promotional and transactional traffic to WhatsApp first.